You Want More Exhibiting Success & Better ROI? 

AOA Can Help You Get It!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out. 

The AOA Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

There are three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

One...You've got questions, We've got answers...

                “Ask the Tradeshow Expert” Q&A:

AOA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!

Two...Online education...education that's convenient for you...

              Live & Re-playable Exhibitor Webinars:

                 Secrets of the Aisles: Interaction Skills Every Booth Staffer Needs to Know

                 Watch it now: CLICK HERE

No matter good your products/services are, the single most important factor influencing your exhibiting results is your booth staff.  It’s what they do or don’t do in that short window of opportunity with customers that makes the difference.

86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI.  Attend this information rich session with by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

                  Inside the Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting  Performance and ROI

                 Watch it now: CLICK HERE

                           Many exhibit and marketing managers are facing increased pressure from senior management to measure exhibiting value and ROI. And while everyone’s talking about ROI, very few are actually measuring it. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers and learn why, what and how to measure to report exhibiting performance and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

Experiential Marketing: How to Better Meet Healthcare Attendees’ Needs Through In-Booth Demonstrations and Presentations

Watch it now: CLICK HERE

Workbook for course: CLICK HERE

Healthcare professionals attend expositions with three primary needs.  One of the most important needs is learning.  When exhibitors do a better job of designing the in-booth visitor experience to support learning as well as shopping needs, the exhibitor will get more and higher quality booth traffic and the exhibit hall experience delivers more value for attendees.

America’s leading tradeshow expert, Jefferson Davis of Competitive Edge will share the latest research on what healthcare attendees want, need, and expect from exhibits.  He’ll walk you through a step-by-step process for designing and delivering in-booth learning experiences that drive interested, qualified people to your booth. 

                  Improving Tradeshow Lead Management for Higher Sales Conversion

                Watch it now: CLICK HERE

Workbook for course:  CLICK HERE

                              Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

                  Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit

Watch it now: CLICK HERE

Competition for attendee’s time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Optometry’s Meeting attendees.

Three...The latest and greatest "how-to" exhibiting articles...

                “How-to” Exhibiting Article Series:

                 Quick-read, informative and loaded with useful information and practical knowledge.  Our exhibiting sucess article

                 series address the critical topics important to your success as an exhibitor today.  Just click the topic below and

                 start reading. Be sure to forward to your entire exhibiting team.

 

  *  NEW: Exhibit & Financial Performance Measurement Tool -  CLICK HERE

                 *  NEW: Exhibit Cost Control Calculator - CLICK HERE

                 *  NEW: 32 Ways to Reduce Exhibiting Costs - CLICK HERE

                 *  NEW: How to Rewrite Your Exhibitor Listing to Drive Traffic - CLICK HERE

                 *  The Most Overlooked Key to Exhibiting Success - CLICK HERE

                 *  Planning to Win: Exhibiting by Objectives - CLICK HERE

                 *  High-Impact Pre-show Marketing - CLICK HERE

                 *  Staffing for Success - CLICK HERE

                 *  Closed-Loop Lead Management - CLICK HERE

                 *  Exhibit Measurement Made Easy - CLICK HERE

                 *  Going Social with Exhibit Marketing - CLICK HERE

                 *  Rules of Tradeshow Attendee Engagement - CLICK HERE

                 *  Effectively Utilizing Event Marketing Sponsorships to Support Business Objectives - CLICK HERE