You Want More Exhibiting Success & Better ROI?  
AOA Can Help You Get It!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.  The AOA Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

 

Follow this proven effective 4-step Exhibitor Success Program:

STEP 1. Download Management Tools (Excel Spreadsheets):

     •    NEW! Tradeshow Planning & Management Tool

     •    Exhibiting Cost Control Tool

     •    Exhibit & Financial Performance Measurement Tool


STEP 2.  Learn and Fill Knowledge Gaps by Watching Webinars at Recommended Time Frames:

     •    LIVE!! Tradeshow Social Media Best Practices:  How to Use Social Media to Build Brand Awareness & Booth Traffic - It's okay if you missed it on April 11...REPLAY COMING SOON!!

                    REPLAY AVAILABLE HERE: CLICK HERE

          When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity.  Register for this FREE educational webinar sponsored by AOA to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

     •    WATCH - 14 weeks before the show: Make Your Exhibit Stand Out from the Crowd: Powerful Insights from Over 21,000 Exhibit Evaluations  

Click here to view replay | Click here to download workbook

     •    WATCH - 12 weeks before the show:  How to Attract Enough of the Right Attendees to Your Exhibit     

Click here to view replay | Click here to download workbook

     •    WATCH - 10 weeks before the show: How to Meet Healthare Attendee's Needs Through In-Booth Demos & Presentations            

Click here to view replay | Click here to download workbook

     •    WATCH - 8 weeks before the show: Secrets of the Aisles: Interaction Skills Every Booth Staffer Needs to Know

Click here to view replay | Click here to download workbook

     •    WATCH - 6 weeks before the show: Improving Tradeshow Lead Management for Higher Sales Conversion

Click here to view replay | Click here to download workbook

     •    WATCH - 4 weeks before the show: Inside the Exhibiting Numbers: Budgeting, Costs, Measuring & Reporting Exhibiting Performance & ROI  

Click here to view replay | Click here to download workbook                                                                          


STEP 3 -  Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers:

PLANNING:

     •    NEW!  What Role Should Show Location Play in Your Decision to Exhibit?

     •    NEW!  How to Right-Size Your Exhibit for Maximum Productivity and Profit

     •    The Most Overlooked Key to Exhibiting Success

     •     Planning to Win: Exhibiting by Objectives

     •     32 Ways to Reduce Exhibiting Costs How to Reduce Your Selling Costs

YOUR EXHIBIT:

     •    NEW!  Booth Location Blues

     •    So Why Should an Attendee Visit Your Booth?

PROMOTING YOUR EXHIBIT:

     •     High-Impact Pre-Show Marketing: How to Identify & Attract Enough of the Right Visitors to Your Exhibit

     •     Discover and Deliver Your Attendee-Focused Value Proposition

     •     The Single Most Important Factor Impacting Exhibiting ROI

     •     How to Rewrite Your Exhibitor Listing to Drive Traffic

     •     Making Sponsorships Support Business Objectives and Deliver More Value

     •     Integrating Social Media into Your Exhibiting Program

STAFFING:

     •    Staffing for Success: Your People Make the Difference!

     •    Rules of Tradeshow Attendee Engagement

LEAD MANAGEMENT:

     •    How to Develop a “Closed Loop” Lead Management System

MEASUREMENT:

     •    Exhibit Measurement Made Easy: How to Measure Exhibiting Results and ROI

     •    Exhibit & Financial Performance Measurement Tool

     •    Exhibit Cost Control Calculator


 STEP 4.  Use the “Ask the Tradeshow Experts” email Q&A

AOA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Submit your question now.

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