Why Advertise with the AOA?

As the leading authority in eye and vision care, the AOA keeps members in the vanguard of optometry.  That’s why the Association has reimagined how it delivers breaking news, critical information and professional guidance.

The AOA is its members’ most trusted authority on issues related to the ever-changing health care landscape, including advocacy and health care reform, as well as eye care advances, practice management tools, regulations and best practices.  The information is crafted in an authoritative, approachable, journalistic and accessible way, reaching optometrists and optometric staff everywhere: in print, online, via email and direct mail, and on mobile devices.

Now, brands have the opportunity to reach the most influential optometrists through this powerful media network.


  • 28,024 – AOA Professional Members
  • 10,615 – Optometric Staff Members
  • 5,734 – Students
  • 63 percent of member ODs are in private practice


  • 60 percent male       
  • 40 percent female   
  • 46 is the mean age
  • $133,564 is the mean income – 15 percent higher than non-member optometrists
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